🍯 HHoneycup — SEO & Email Overhaul for a Natural Skincare Relaunch

📍 The Challenge

HHoneycup needed support relaunching their online store with a stronger digital foundation — including better search visibility and a more powerful email marketing setup.

🛠 What We Did

  • Implemented comprehensive SEO updates across the site — from meta data and page structure to keyword integration and alt tags
  • Migrated email marketing from MailChimp to Klaviyo, building automated flows and segmentation tailored to skincare buyers
  • Supported the relaunch with content guidance and backend optimizations to improve usability and performance

✅ The Result

A refreshed, SEO-optimized Shopify store with a more strategic, conversion-focused email program — setting HHoneycup up for sustainable post-launch growth.

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