We take collaborator or admin access to Shopify, Meta Business Manager, Amazon Seller Central, Klaviyo, Google Analytics and Google Search Console, and we go through each one against what is actually configured rather than what the dashboard summary claims. You get a written findings document at the end of it, not a verbal summary on a call.

Tracking and attribution. Pixel and Conversions API setup, whether events are firing once or twice, whether the conversion events still match what the store actually records, event match quality, consent mode behavior, and whether the numbers in Meta, Shopify and Analytics agree with each other. In most audits they do not, and the size of the gap tells us how much of the existing reporting can be trusted.

Shopify and the storefront. Theme version and customizations, page speed on mobile, the product page and cart flow, where in the scroll people are dropping, the installed app stack and what each app is costing in money and in load time, and any apps that are installed but no longer doing anything.

Retention. Every flow in Klaviyo, whether it is live, when it was last edited, and whether it is actually sending. List health, sunset practice, deliverability signals, and how much of total revenue is currently coming from email and SMS.

Paid acquisition. Account structure, what is actually running versus what is paused and forgotten, creative age and fatigue, budget pacing, audience overlap, and on Amazon the listing quality, keyword coverage and campaign structure.

Search. Indexation and coverage in Search Console, what the site currently ranks for, technical issues blocking crawl, and whether the structured data is telling search engines and AI assistants the right thing about the brand.

Paid spend does not scale during this window. If campaigns are running we keep them stable rather than pushing them.

We work the findings in priority order, and the order is not negotiable, because each step makes the next one measurable.

Tracking first. Nothing else can be evaluated until the numbers mean something. Pixel and Conversions API rebuilt or repaired, events remapped to what the store actually does, attribution settings set deliberately rather than left on defaults.

Then the conversion blockers. The specific things the audit found losing people on the way to checkout. Usually some combination of product page structure, mobile layout, unclear or missing information at the decision point, a slow or cluttered cart, and apps fighting each other.

Then the core retention flows. Welcome, abandoned browse, abandoned cart, post-purchase and winback, built or rebuilt properly rather than switched on and left. This is the fastest revenue in most engagements, because the traffic is already arriving.

Then the foundation for search. Site structure, metadata, structured data and the technical issues that were blocking indexation.

The reason this window exists is simple. Scaling spend into a funnel that leaks buys you an expensive demonstration that the funnel leaks. Fixing the foundation first usually means the same budget produces materially more revenue before anyone touches a campaign.

Once tracking is trustworthy and the store converts, the work becomes a rhythm. Here is what is actually being managed, month after month.

Acquisition.
Meta prospecting and retargeting, campaign architecture and restructuring as the account grows, creative strategy and testing roadmap, budget pacing against target efficiency, audience development and refresh. On Amazon, Shahbaz Dar runs PPC campaign management, bid and keyword work, listing optimization and marketplace operations.

Retention.
Klaviyo campaign calendar built against your launches and your season, flow performance review and iteration, segmentation, list growth and list hygiene, SMS where it earns its place, and deliverability monitoring.

Shopify and conversion.
Theme management and updates, ongoing conversion rate work, new product and collection page buildout, landing pages for campaigns, app stack decisions, and the technical maintenance that keeps the store from quietly degrading.

Content and search.
Product copy, creative direction, launch content planning, editorial calendar, SEO maintenance, and structured data upkeep so that search engines and AI assistants describe the brand correctly.

Reporting.
Growth and Full Engine clients get weekly reporting and a standing weekly call. Foundation clients get a biweekly call and a written summary. Every plan includes a written performance summary, because a call with no document behind it is not reporting. Between scheduled touchpoints you have direct access. You are not filing tickets into a queue.

We are specific about scope, because being clear costs less than disappointing someone later.

We do not create brand identity. No logos, no color palettes, no typography. We apply your brand rather than invent it, so bring those or hire a brand designer first.

We work in CPG, food, beauty and wellness only. Those categories carry claim and substantiation rules that generalist agencies get wrong, and staying inside them is what lets us move quickly without creating regulatory exposure for you.

We do not work outside our stack. Shopify and Shopify Plus, Meta, Amazon, Klaviyo and Google. Work outside that gets referred rather than accepted.

We do not mark up ad spend or platform fees, and we do not carry your third-party app subscriptions on our account.

We do not produce photography or video.

We do not take on forty clients. If we are at capacity we will tell you and give you an honest timeline instead of stretching ourselves and underserving you.

Retainers start at $2,500 per month and scale with the number of channels and the amount of foundation work in front of us.

Foundation, $2,500 per month. One growth channel managed, plus Shopify foundation work and biweekly reporting. Pre-launch through roughly $500K.

Growth, $5,000 per month. Two to three channels, conversion rate optimization, full Klaviyo program, SEO maintenance and weekly reporting calls. Roughly $500K to $5M.

Full Engine, $9,500 per month. All channels, Shopify Plus support, content direction, quarterly planning and direct access to Linda. Roughly $2M to $12M.

Fixed-scope projects are quoted separately, including store builds, platform migrations, Klaviyo automation buildouts, Amazon catalog work and SEO implementation.

Two brands at the same revenue can need very different amounts of work, so the number that applies to you comes out of the Growth Audit rather than off a page.

With the audit, and the first one is free.

Thirty minutes, no pitch deck. We look at your store, your paid media and your email setup, and tell you where the gaps are and what we would fix first. You leave with a clear read on what is holding growth back whether or not you hire us.