🎎 OKURII — Full DTC Build Rooted in Japanese Culture & Gifting Rituals
📍 The Challenge
OKURII, a Japanese gifting brand, needed more than just a website — they needed a story-driven ecommerce experience that honored centuries-old cultural traditions while engaging a modern audience. The launch required deep brand sensitivity, visual clarity, and seamless digital execution.
🛠 What We Did
- Built the entire ecommerce experience, from Shopify site design to product storytelling and marketing strategy
- Used Attentive for SMS marketing, creating culturally mindful automations and campaigns
- Traveled to Japan to research gifting culture firsthand — resulting in an insightful blog post and deeper authenticity across all brand touchpoints
- Created educational and seasonal content, visuals, and flows that translated traditional meaning into modern experience
✅ The Result
A beautifully immersive brand built on reverence and relevance — blending culture and commerce through thoughtful design, storytelling, and customer connection.
