📍 The Challenge
As one of the first brands dedicated to the skincare needs of perimenopausal and menopausal women, Caire Beauty needed a digital presence that matched its groundbreaking science and mission-driven story. The team sought a partner who could lead across website design, tech infrastructure, and ongoing digital marketing — with the insight and agility that startups demand.
🛠 What We Did
- Designed and launched the Shopify website — built to convert while communicating trust, science, and empowerment
- Manage all digital tech infrastructure, from apps and subscriptions to backend logic and CRO
- Execute and optimize email marketing strategy through Klaviyo and Ripple — including product education, launches, and high-converting flows
- Serve as a long-term digital partner, providing proactive insights, hands-on support, and strategic leadership
💬 The Client Said
“Linda’s dedication toward client service — especially with startups — gives us peace of mind. She’s proactive, strategic, and deeply embedded in helping us grow our digital conversion.”
— Lorrie King, Co-Founder & CEO, Caire Beauty
✅ The Result
A seamless, scalable digital ecosystem for a trailblazing beauty brand — built to serve, convert, and uplift women through every stage of aging.