🥜 Otto Snacks — Amazon Growth + DTC Website Build for a Better-For-You Snack Brand

📍 The Challenge

Otto Snacks needed a cohesive digital presence that could support both retail and direct-to-consumer sales. They lacked a branded Shopify site and were just getting started on Amazon — with no strategy, listings, or structure in place.

🛠 What We Did

 

  • Built the Amazon channel from the ground up, taking full ownership of listing creation, backend keyword setup, A+ content, and ad campaigns
  • Scaled Amazon sales significantly over two years through ongoing performance optimization, ROAS-focused campaign management, and inventory planning
  • Designed and launched a modern Shopify storefront that reinforces brand quality, sourcing transparency, and nutritional benefits that uses the Buy with Prime 
  • Integrated Buy with Prime to bridge the gap between Amazon and DTC — giving customers fast, trusted fulfillment directly on the Shopify store
  • Created keyword-optimized copy and applied consistent branding across all channels

✅ The Result

A dual-channel ecommerce strategy that works: a high-performing Amazon storefront driving discoverability and sales, and a Shopify site that converts with the added trust of Buy with Prime. Otto Snacks is now positioned for long-term growth with a scalable, unified digital presence.

Back to blog