👗 Plus by Design — Email Flow Revamp for a Plus-Size Fashion Brand

📍 The Challenge

Plus by Design curates stylish, high-quality fashion for plus-size women — but their email marketing needed a refresh to better reflect the brand, nurture customers, and drive repeat purchases.

🛠 What We Did

  • Audited and rebuilt their Klaviyo email flows to align with customer behavior, seasonal sales, and product lifecycle
  • Designed flows that prioritized welcome, post-purchase, win-back, and browse abandonment, each with clean visuals and brand-aligned messaging
  • Ensured deliverability, segmentation, and flow timing were optimized to drive both retention and conversions

✅ The Result

A more cohesive, branded email experience that supports Plus by Design’s loyal customer base — with smarter automations that convert quietly behind the scenes.

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