💎 Sitara Jewelry — Purpose-Driven E-Commerce with Real-World Impact

📍 The Background

Before focusing full-time on helping other entrepreneurs grow, I founded Sitara Jewelry — an online store that combined handcrafted jewelry with a higher purpose: giving back through education.

🛠 What I Did

 

  • Built the entire brand and Shopify storefront, from site design and product setup to creative direction and customer journey
  • Launched and scaled email marketing, SEO, social media, and cause marketing in-house
  • Integrated a 5% give-back program to support HelpingChildrenSucceed.us — my own 501(c)(3) foundation
  • Through this initiative, we funded and built a school — turning product sales into long-term impact

✅ The Legacy

Though Sitara Jewelry is no longer in business, it remains a cornerstone of my experience — proof of what’s possible when commerce meets purpose. Today, I bring that same intentionality and full-stack experience to the entrepreneurs I support.

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