🌿 The Scent Guru Group — Ongoing Website & Digital Support for a Wellness-Driven Fragrance Brand
đź“Ť The Challenge
The Scent Guru Group, founded by fragrance expert Ruth Sutcliffe, created Mindscent® and Essential Awakenings®, multisensory tools designed to support mental wellness. As Ruth transitioned into a role at Revlon, the business continued its operations with plans for future sale, requiring consistent web support.
đź› What We Did
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Have provided ongoing website management and enhancements since the brand’s launch
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Ensured the site remains polished, functional, and optimized as the brand prepares for a potential sale
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Updated product and brand storytelling to maintain relevance and usability through each phase
đź’¬ The Client Said
“Linda is my digital go-to person for everything on my website. I'm so grateful she is not only my friend, but also a strong marketer I can rely on to keep the site looking and performing its best.”
— Ruth Sutcliffe, CEO, The Scent Guru Group
âś… The Result
A stable and credible web presence that continues to support product visibility and potential buyer interest — with consistent, founder-trusted technical and marketing oversight.
