📍 The Challenge

Mike Indursky, former Bliss President and founder of Audacious Beauty, needed a refreshed Shopify site that aligned with the brand’s bold voice and mission to disrupt beauty industry norms — especially for women over 40.

🛠 What We Did

• Supported a Shopify site rebuild, including layout updates, mobile UX improvements, and brand-aligned visuals
• Helped recreate the online store structure, ensuring product pages and collections flowed intuitively
• Provided technical and strategic support during the transition and relaunch phases

✅ The Result

A revitalized digital storefront that reflects Audacious Beauty’s unapologetic voice — while improving functionality, flow, and ease of shopping.