👩‍🎓 YM & YWHA of Washington Heights — Technical Enhancements & SEO Support for a Mission-Driven Nonprofit

📍 The Challenge

YW Hi empowers young women and girls through mentorship, education, and leadership programs. While their message was strong, the website needed improved functionality and search visibility to better connect with their audience and support outreach.

🛠 What We Did

  • Made targeted functionality updates to enhance site performance, navigation, and user experience
  • Implemented comprehensive SEO improvements — including meta data optimization, keyword alignment, and on-page structure updates
  • Advised on content strategy and user flows to better support program visibility and engagement

✅ The Result

A more functional, search-friendly website that better reflects YW Hi’s impact — helping their programs reach the young women and communities they serve.

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